Guides

Google Ads landing page guides. Fix the page behind the click.

Short, plain guides for contractors and agencies paying for Google Ads clicks. Every one ends with a free scan of your real ad page.

Page builder speed tests

We scanned real pages from each builder. Here is what we found.

ClickFunnels Page Speed for Google Ads

Is ClickFunnels good for Google Ads? We tested 7 ClickFunnels-built pages on mobile with PageSpeed Insights. Median score 40. What slowed them and the fixes.

Elementor Slow? Landing Page Speed Test Data

Is Elementor slow for Google Ads landing pages? We tested 8 WordPress + Elementor template kit demos on mobile. Median score 59. What slowed them and the fixes.

GoHighLevel Page Speed for Google Ads

How fast are GoHighLevel funnel pages on mobile? We tested 7 of HighLevel's own pages, which carry its own tags, with PageSpeed Insights. Slow parts and fixes.

Landing Page Builder Speed Test: 8 Builders

We tested 58 pages from 8 landing page builders on mobile with PageSpeed Insights: Wix, Squarespace, Elementor, Webflow, Unbounce, ClickFunnels, Leadpages, GHL.

Leadpages Speed for Google Ads: Our Test Data

How fast are Leadpages landing pages on mobile? We tested 8 Leadpages-built ad pages with PageSpeed Insights. Median score 52. What slowed them and the fixes.

Squarespace Landing Page Speed: Google Ads Test

Is Squarespace good for Google Ads? We tested 7 Squarespace template demos on mobile with PageSpeed Insights. Median score 60. What slowed them and the fixes.

Unbounce Landing Page Speed: Google Ads Test

How fast are Unbounce landing pages on mobile? We tested 7 Unbounce templates with PageSpeed Insights. Median score 75. What slowed them and what to fix first.

Webflow Landing Page Speed for Google Ads: Test

Is Webflow fast enough for Google Ads? We tested 7 Webflow landing templates on mobile with PageSpeed Insights. Median score 60. What slowed them, and fixes.

Wix Landing Page Speed for Google Ads: Our Test

Is Wix good for Google Ads? We ran 7 Wix landing page templates through PageSpeed Insights on mobile. Median score 66. Here is what slowed them and what to fix.

What slows your page

The real cost of chat widgets, pixels, and tracking scripts.

Does Calendly Slow Down a Landing Page?

Does a Calendly embed slow down your landing page? Data puts Calendly at 4,305 ms of script execution time per page. Use a pop-up or link to keep it fast.

Does CallRail Slow Down a Landing Page?

Does CallRail slow down your landing page? Data puts its script at 255 ms of script execution time per page. Here is what that means and how to load it right.

Does the Facebook Pixel Slow a Landing Page?

Does the Meta (Facebook) Pixel slow your landing page? Data puts Facebook scripts at 514 ms of script execution time per page. Here is how to load it smart.

Does Google Tag Manager Slow a Landing Page?

Does Google Tag Manager slow down your landing page? Data puts it at 1,066 ms of script execution time per page. Most of the fix is what you put inside it.

Does Hotjar Slow Down a Landing Page?

Does Hotjar slow down your landing page? Data puts it at 732 ms of script execution time per page. Hotjar itself suggests delaying the script. Here is how.

Does HubSpot Slow Down a Landing Page?

Does HubSpot slow down your landing page? Data puts its scripts at 1,226 ms of script execution time per page. See what that means and how to load chat later.

Does Intercom Slow Down a Landing Page?

Does Intercom or a chat widget slow down your landing page? Data puts Intercom at 1,433 ms of script execution time per page. Boot chat later, keep it fast.

Do YouTube Embeds Slow a Landing Page?

Does a YouTube embed slow down your landing page? Data puts YouTube at 6,297 ms of script execution time per page. Keep the video and load it on tap instead.

Third-Party Scripts and Landing Page Speed

Third-party scripts and landing page speed: script execution time for call tracking, chat, pixels, video and booking on Google Ads pages, from HTTP Archive.

Glossary

Short, plain definitions of Google Ads tracking and speed terms.

Google Ads Conversion Linker: What It Does

What is the Google Ads conversion linker? The Tag Manager tag that stores ad click data in first-party cookies so conversions link back to the right ad click.

Google Ads Enhanced Conversions Explained

What are Google Ads enhanced conversions? Hashed first-party data sent from your site when someone converts, which improves measurement of online conversions.

Google Ads Final URL: Definition and Rules

What is a final URL in Google Ads? The landing page people reach after they click your ad, how it differs from the display and expanded URL, and Google's rules.

What Is CLS? Cumulative Layout Shift Explained

What is CLS? Cumulative Layout Shift measures how much a page jumps around while it loads. Good is 0.1 or less. How it is scored and what causes the shifts.

What Are GBRAID and WBRAID in Google Ads?

What are gbraid and wbraid? The Google Ads URL parameters used to measure iOS conversions, which covers apps vs websites, and what your landing page must do.

What Is GCLID? Google Click ID Explained

What is gclid? The Google Click ID that auto-tagging adds to your ad's landing page URL, why conversion tracking needs it, and how redirects can lose it.

What Is INP? Interaction to Next Paint

What is INP? Interaction to Next Paint measures how fast a page responds to taps, clicks and key presses. Good is 200 ms or less. What slows it and how to fix.

What Is LCP? Largest Contentful Paint

What is LCP? Largest Contentful Paint measures when the biggest image or text block shows. Good is 2.5 seconds or less. What counts and how to fix a slow LCP.

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