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Study, November 2026

Google Ads landing page statistics: 1,332 contractor pages

We scanned the page behind 1,332 live contractor Google Ads. They cover 18 trades and 189 US cities. Each one is the exact page the ad sends people to. Here is what we found.

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The short version

Four numbers to remember.

The 94%, 40% and 79% shares are of the pages we could check on a phone. The 7.9 seconds is from a lab test, simulated phone.

94%of the pages we could check on a phone had at least one phone problem.
7.9smedian time for the main content to show (lab test, simulated phone).
40%of the pages we could check on a phone had no form on the page.
79%of the pages we could check on a phone had tap-to-call on the first phone screen.
Problem one

Most pages have a phone problem.

We looked for three phone problems. A page is slow to load in our speed check. Its ClickMend Score is under 50. Or it has no form on the first phone screen. Here is how many pages had them, out of the pages we could check on a phone.

  • At least one of the three problems94%
  • Two or more of the three problems56%
  • None of the three problems6%

Shares are of the pages our phone check could read. Some pages blocked the phone check.

Problem two

They are slow.

We timed how long the main content (called LCP) takes to show. This is a lab test, simulated phone. The phone is a mid-range one. Google calls 2.5 seconds good.

  • Median page: main content shows (lab test, simulated phone)7.9 seconds
  • What Google calls good2.5 seconds
38% took over 10 seconds (lab test, simulated phone).

That is far past the 2.5 seconds Google calls good.

Problem three

The form is buried.

A person taps your ad on a phone. Then they look for a way to reach you. Here is what the pages we could check on a phone showed.

40% had no form

There was no form on the page at all.

1.5 screens down

When there was a form, it started a median 1.5 phone screens down the page.

20% showed it up top

Only 20% showed a form on the first phone screen.

The bright spot

Most pages make calling easy.

79% of the pages we could check on a phone had tap-to-call on the first phone screen. A phone call is a fast way for a person to reach a contractor.

  • Tap-to-call on the first phone screen79%
Common errors

The same few errors, again and again.

These shares are of all 1,332 pages.

  • Unused JavaScript89%
    Code the page loads and never uses.
  • Render-blocking files86%
    Files the phone must load before it can draw anything.
  • Oversized images58%
    Images far bigger than the screen needs.
How we did this
  • We pulled live Google search ads in November 2026.
  • We scanned only the page each ad sends people to. Never a sitelink. Never the whole site.
  • We used one page per company.
  • We scanned each page 3 times and used the median.
  • Speed is a lab test on a simulated phone.
What this does not say

This is not a random sample. These are the ads that showed in our searches.

A better page removes friction. It does not promise more leads.

ClickMend is not affiliated with Google.

Cite this. Source: ClickMend, "Google Ads landing page statistics: 1,332 contractor pages", November 2026, https://clickmend.com/google-ads-landing-page-statistics

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