Wix landing page speed for Google Ads What 7 Wix templates scored on mobile.

Our Wix results

We wanted a straight answer to a common question: is Wix good for Google Ads? So we tested it. We took 7 landing page templates from Wix's own template gallery and ran each published demo through Google PageSpeed Insights on mobile. We checked each page's code first to confirm it was built on Wix.

Here is what we found (ClickMend scans, October 2026, 7 pages):

Google's Lighthouse scoring calls 90 to 100 good, 50 to 89 needs improvement, and 0 to 49 poor. Six of the 7 Wix pages landed in the middle band. One scored 49. None reached 90.

Google rates LCP as good at 2.5 seconds or less and poor above 4 seconds. Every Wix page in our test was above 4 seconds in the lab. That is a lab number on a slow simulated phone, so real visitors may see a faster page. Still, it is the same test for every builder, so it is fair for comparing.

What slowed the pages

We looked at the audits Lighthouse flagged on each page. A few patterns showed up on almost every Wix demo.

• Script, not images, made up most of the weight. Script was a median 1,419 KB per page. Images were only a median 87 KB. Most of that script came from Wix's own file server, so it is part of the platform.
• Unused JavaScript. Lighthouse flagged unused JavaScript on all 7 pages, a median 272 KB that loaded but was not used on first view.
• The main image was found late. On 6 of 7 pages, Lighthouse flagged that the biggest image on screen was not found early. On those pages, the browser waited a median of about 1.9 seconds before it even started to download that image.
• Lots of requests. A median of 270 files per page. Each one takes a little time on a phone network.
• Main-thread work. Lighthouse flagged heavy main-thread work on 5 of 7 pages, from 2.1 to 8.1 seconds of browser work.

Images were rarely the problem here. Lighthouse found image savings on 5 pages, but they were small, from 8 to 90 KB.

Fixes you control on a Wix page

You can't rewrite Wix's own code. But you control what goes on the page, and that matters a lot.

• Build one short page for the ad. Don't send ad clicks to a long home page with many sections.
• Keep the top of the page simple: a headline, one image, a phone button, and a short form.
• Use one hero image, sized for a phone, and compress it before you upload it.
• Skip sliders, galleries, and animation on the first screen. They add script and push the main content back.
• Remove apps and widgets the ad page does not need, like chat, feeds, or pop-ups.
• Add only the tracking tags you use. Every extra tag adds script to a page that is already script heavy.
• Test the live page on mobile after every change. Then test again a week later.

Speed is only half the job. A fast page with a broken conversion tag still wastes money. Read how to check if your conversion tracking works, and run a free ClickMend scan to see your score and tracking in one report.

What this test can't tell you

This is a small test. Please read the numbers with that in mind.

• We tested 7 pages. A different set of templates could move the median.
• These were template demos, not real ad pages. Your page will have your own images, forms, and tags.
• It is lab data from one run per page on a simulated mid-tier phone. Scores move a little from run to run.
• None of the 7 demos had their own real-user data in Google's Chrome UX Report. Google only had data for the whole wix.com site, which says nothing about one demo page.

See how Wix compared with 7 other builders in our landing page builder speed test. Or test the one page that matters, yours, with the landing page speed test.

Frequently asked questions